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A space for a deeper dive into photography, the stories we tell, intentional conversation starters & featuring rad businesses along the way.

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Taylor Hoeflicker 7/26/24 Taylor Hoeflicker 7/26/24

slowing down

WELL.

Here I am, building a new site, months have gone by & i’m still putting finishing touches on her.

Taylor Hoeflicker 4/19/24 Taylor Hoeflicker 4/19/24

back to the basics

Somewhere along the way I lost sight of the “why” - as do a lot of creative entrepreneurs do. I started working, sharing, + pursuing things I hoped would sell. Things that I thought “people” wanted.

Taylor Hoeflicker 3/14/24 Taylor Hoeflicker 3/14/24

handing off the keys

It’s no secret owning a business is… challenging. Sometimes REAL challenging.

Taylor Hoeflicker 11/21/23 Taylor Hoeflicker 11/21/23

ONE YEAR

The past year has been exactly what I hoped. This space has become our second home, a space filled with creativity, connection & straight up - beauty. A space where the power of photography can FLY.

Taylor Hoeflicker 10/13/23 Taylor Hoeflicker 10/13/23

HOW WE GOT HERE

At 7 years old, I was gifted a little blue camera & never looked back.